Polyflame Europe established its European leadership through a unique combination of products.
The structure of Polyflame Europe's global organisation is based on a European sales network with purchasing and sourcing offices in Europe and Asia, renowned for their quality approach. Its European strategy focuses on its own brands (Silver Match, SOSL, Marksman, Champ, Prof..., Areka) and on licensed brands (Laguiole), with the underlying objective of customer loyalty.
The success of Polyflame Europe's marketing approach lies in:
Its integrated Research & Development branch, and its sourcing infrastructures in Asia (mainly China), with dedicated lighter product management team;
Its sophisticated logistics and distribution systems.